Fourth place search engine Ask.com unveiled on June 5 a dramatically redesigned interface aimed at distinguishing both its appearance and results from competitors Google, Yahoo and Live.com.
The new interface, dubbed Ask3D, presents query answers in a three-panel screen that includes standard links to content as well as lists of related results from blogs, video, news, photo and shopping sites.
"You used to have to visit three different pages or Web sites to see and search through each dimension," said Daniel Read, vice president of products and user experience. "With Ask3D, you can now get everything you need on one page ... in many cases above the fold."
According to Read, Ask3D stands for the three dimensions of searching—query expression, investigating results and digging deeply into content.
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